OVERVIEW
Holistix is a digital startup that offers both content and products to customers looking for a healthier routine. With a predominantly female audience, between 30 and 45 years old, the brand offers products that are natural health and beauty alternatives.
AGENCY
MyEshop
DATE
June 2021
ROLE
Senior UX/UI Designer
LOCATION
Remote
The company was having a huge success on Instagram, but the website was outdated and didn’t reflect the brand communication at all. The sales online were poor. They needed a new website.
Branding
The most important requirement for the new website was to reflect the brand communication and they have already a solid brand guideline that I should follow.
Solution
I designed a website that was consistent with their branding, easy to use and focused on their target audience. The results paid off. See the details at the bottom of the page.
Results
After the launch of the new website, Holistix gained momentum with online sales and expects to earn USD 4 million in 2022, maintaining a growth rate of 20% per month, and receive USD 2 million investment.